Brand Republic-Provenance, Food Miles & Carbon Footprint Of Food & Drink

Provenance, Food Miles & Carbon Footprint Of Food & Drink

Tap Into The Mindset Of The Ethical & Environmental Consumer. To Adapt Your Marketing & Understand Priorities Around The Provenance & Carbon Footprint Of Food & Drink.

Today's consumer is more ethically and environmentally aware than ever before, and increasingly so with regard to the consumption of food and drink.
In the media, on the shelves, the focus on reducing our carbon footprint is constantly present, and the push to understand where our food is from is increasing.

However, is this a consumer-driven push - or something that retailers are championing?

Do consumers really understand what they are purchasing?

How are they prioritising - between organic, fair trade, carbon friendly...and so on?

How can you tap into consumer mindsets to deliver what they want to purchase?

These are just some of the questions that professionals in marketing, environmental, communications and corporate responsibility roles within retail and manufacturing companies will be asking on an everyday basis.
Take this unique opportunity to focus on food and drink - plus an FMCG focus - with regard to this cutting edge issue, and gain insights from top-level professionals driving ethical consumerism in this industry to understand where your focus should be today, and where success could lie.

Event Details

Website: http://www.brandrepublic.com/marketing/events/conferences/3066/

Event Date: 23/10/2007

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Brand Republic-Provenance, Food Miles & Carbon Footprint Of Food & Drink

Event Details